Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts – a frequency analysis
نویسندگان
چکیده
Sport mega-events including the FIFA World Cup are a central component of consumer culture. Major brands long associated with Cup, many known for unhealthy products. This study quantified visual marketing references to in UK broadcasting 2018 Men’s Cup. Eight matches were recorded, and all segments recordings coded using predefined criteria. A total 1794 such an average 224 per broadcast 1.2 minute, 95.4% which official sponsors. The time exposure brand was six hours, 30 minutes 45 seconds, 22.7% footage at least one reference. results show is platform implications those responsible public health television broadcasters.
منابع مشابه
Football injuries during the 2014 FIFA World Cup
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Impact of the 2010 FIFA (Federation Internationale de Football Association) World Cup on Pediatric Injury and Mortality in Cape Town, South Africa.
OBJECTIVE To examine how a mass-gathering event (the Federation Internationale de Football Association World Cup, 2010, South Africa) impacts trauma and mortality in the pediatric (≤ 18 years) population. STUDY DESIGN We investigated pediatric emergency visits at Cape Town's 3 largest public trauma centers and 3 private hospital groups, as well as deaths investigated by the 3 city mortuaries....
متن کاملTwenty years of the FIFA Medical Assessment and Research Centre: from ‘Medicine for Football’ to ‘Football for Health’
In 1994 Joseph S Blatter, President of the Fédération Internationale de Football Association (FIFA), asked: “What can medicine and science do to improve the game of football?” Although a simple question, it led to the founding of the FIFA Medical Assessment and Research Centre (F-MARC) during the 1994 FIFA World Cup USA. The objective of F-MARC was to reduce football injuries at all levels of p...
متن کاملInjuries and illnesses of football players during the 2010 FIFA World Cup
BACKGROUND The incidence and characteristics of football injuries during matches in top-level international tournaments are well documented, but training injuries and illnesses during this period have rarely been studied. AIM To analyse the incidence and characteristics of injuries and illnesses incurred during the 2010 Fédération Internationale de Football Association (FIFA) World Cup. MET...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2021
ISSN: ['1466-4488', '0965-254X']
DOI: https://doi.org/10.1080/0965254x.2021.1967427